How do you like them apples?

To celebrate the release of Tooheys Extra Dry 5 Seeds,  Tooheys launched a nice offlince/online teaser campaign: Giant apples are being hidden all over Sydney for 10 days. Track one down and you’ve got a shot at picking up one of the prizes.

Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt.

It’s nice to see campaigns which are blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.