As it says on the facebook page, Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.

Based on a previous campaign where fans were asked to come up with ideas encouraging green behaviour through fun experiences, Volkswagen has turned to a bit of guerilla marketing and Facebook to launch its new Polo GTI.

Further clips on the facebook page show how else daily life can be speeded up – featuring a slide running down the stairs to the underground to alleviate the boredom of commuterville and a pimped-up elevator replete with space age sound effects.

This is yet another example of a campaign that seems to adopt the three step model to ‘brand socialisation’. (1) Get attention offline. (2) Create and experience that people can participate in.  (3) Activate and share it via social media.

We’ll keep the motor running and keep collecting other examples!

Agencies watch out! Great example of how Doritos is using social media to tap into the creative capital of well, anybody that fancies having a go really, and bypassing the official and over-priced sponsorship packages around the Superbowl that appeal to brands and their agencies with lots of money and little imagination.

Apparently Doritos have been doing this for a few years now around the Superbowl. It’s their ‘Crash The Superbowl Social Campaign’ that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl itself, with the winner, to be played at the main event and the finalists sharing in over $5million in prizes!

Ok – so it takes effort to partcipate and there’s a well oiled production machine behind it that is hardly organic but do you know what, its bloody well done, bang on brand and pivots on one of the big insights that make people want to enagage. Getting attention.